There are crappy logos and then there are logos that try to take off not just good, but extremely famous logo’s… and fail. Whilst sat waiting in traffic the other night, I saw a van with this on and well, died a little.
Now, ok, it’s just a blue and red logo, I get what you’re saying, but to me it’s also taking everything that is pretty much universally loved about the FedEx logo, and crapping on it. Now, i’m assuming that this company aren’t anything to do with FedEx, but you wouldn’t think so.
We’ve all seen the FedEx logo at one point in our lives (watch Castaway if not) and the UK Mail logo pretty much does the same job, but one great thing about the FedEx logo is (apart from it being original) is the arrow, the subtle arrow between the E and X. It shows positiveness, forward thinking, speed, hell – quick delivery.
Now take another look at the UK Mail one, nice backwards arrow you got going on there guys.